Streetwear didn’t always care about exclusivity. Back in the day, it was about expression, rebellion, and comfort—something you threw on without thinking too hard.
Chrome Hearts didn’t come into the fashion world asking for permission. It kicked the door open. Born in 1988 in Los Angeles, the brand was never meant to be a global luxury powerhouse. It started as a passion project fueled by motorcycles, leather, rock ‘n’ roll, and a deep dislike for conformity.