The Government e-Marketplace (GeM) is an online platform designed by the Government of India to facilitate the procurement of goods and services by various government departments, organizations, and public sector units. The platform was launched to promote transparency, efficiency, and ease of doing business with the government.
Handicrafts and handloom products hold a special place in India’s rich cultural heritage, with numerous artisans and weavers involved in their creation. These products range from intricately designed handwoven textiles, pottery, wooden carvings, metalwork, and more. To empower artisans, weavers, and small businesses, the Government has provided them with an opportunity to sell their products to various government bodies via GeM registration.
In this article, we will explore the process of GeM Portal for handicraft and handloom products, its benefits, and why it is an excellent opportunity for artisans to grow their businesses.
What is GeM (Government e-Marketplace)?
GeM is an online platform where government departments, PSUs, and other public organizations can purchase products and services through a transparent, efficient, and competitive process. GeM allows sellers to register and list their products for sale directly to the government. The platform aims to simplify the procurement process and help businesses, including small and medium enterprises (SMEs), to access government contracts.
For handicraft and handloom businesses, GeM is an ideal platform as it opens up opportunities to sell their products to government departments and institutions. By registering on GeM, artisans can reach a larger audience, get access to steady orders, and ensure timely payments.
Who Can Register for GeM to Sell Handicrafts and Handloom Products?
Handicraft and handloom product sellers who meet the following criteria can register on the GeM platform:
- Handicraft Producers: Artisans who manufacture or produce handmade items like wooden artifacts, pottery, jewelry, woven products, leather goods, and other crafts.
- Handloom Weavers: Individuals or groups who weave textiles, including saris, shawls, bedspreads, and other fabric-based products.
- Cooperatives or Associations: Handloom or handicraft cooperatives and associations representing artisans and weavers can also register and sell on GeM.
- Registered Businesses: Handicraft and handloom businesses that are registered as small and medium enterprises (SMEs) or any other formal business entity (sole proprietorship, partnership, etc.) are eligible.
Benefits of GeM Registration for Handicraft and Handloom Products
- Access to Government Contracts
One of the primary benefits of GeM registration is the ability to sell directly to various government departments, ministries, public sector units, and institutions. Governments often procure products in large quantities, and handicrafts and handloom goods can be in high demand for government events, gifts, exhibitions, and office supplies.
- Wide Market Reach
GeM provides a platform where businesses can showcase their products to a national and international audience. The reach of GeM extends beyond regional markets, allowing artisans to sell their goods to customers across India.
- Easy and Transparent Transactions
The GeM platform ensures that all transactions are transparent and handled electronically. This reduces the chances of fraud and ensures timely payments. Sellers can track their orders, communicate with buyers, and manage invoicing directly through the platform.
- Simplified Procurement Process
GeM streamlines the procurement process by eliminating paperwork, intermediaries, and complicated bidding processes. Sellers can respond to government tenders or quotes quickly and with minimal hassle. This makes the whole process more efficient and less time-consuming.
- Direct Payment System
GeM uses a direct payment system that ensures sellers receive their payments on time. Once the products are delivered and accepted, payment is made to the seller’s registered bank account, which helps in maintaining cash flow.
- Promotion of Artisanal Products
By listing on GeM, artisans gain the recognition they deserve for their handcrafted products. The platform also promotes “Made in India” products, encouraging the growth of local handicraft and handloom businesses and preserving traditional craftsmanship.
How to Register for GeM (Government e-Marketplace)?
- Visit the GeM Website: Go to the official GeM registration portal.
- Enter Details: Fill in basic information like name, email, phone number, and date of birth.
- OTP Verification: Enter the OTP received via SMS or email.
- GeM Confirmation: A GeM representative will call to confirm your OTP.
- Complete Registration: After verification, your registration is complete.
- Get GeM ID: Receive your seller ID and login credentials via email.
- Set Up Profile: Log in, set up your profile and list your products.
- Submit Caution Money: You’ll be notified to submit caution money.
- Select Product Listing: On the dashboard, click Product Listing to add new products or manage your existing ones.
- Choose Product Category: Pick the correct category for your product. This helps government buyers find your product easily.
- Start Selling: Your products are now visible to government buyers, and you can begin receiving orders.
How to List Handicraft and Handloom Products on GeM?
- Product Descriptions and Images
Make sure your product descriptions are detailed and clear. Include relevant details about the materials, size, colors, and usage. High-quality images are important to showcase the craftsmanship of your products. Multiple images from different angles are advisable for better visibility.
- Product Pricing
Set competitive and reasonable prices for your products. Keep in mind that government organizations often have budget constraints, so offering attractive pricing along with good quality can make your products more appealing.
- Product Categories
Choose the right category for your products. GeM has various categories for handicrafts and handlooms. Ensure that your products are listed under the appropriate category for easy discovery by government buyers.
- Meet Quality Standards
Some government procurement processes require that products meet specific quality standards or certifications. Ensure that your products comply with the necessary quality standards, as this can increase the likelihood of winning bids.
Important Considerations for Handicraft and Handloom Sellers
- Follow GeM Policies
It’s important to adhere to the GeM platform’s policies and guidelines. Violating these guidelines can lead to suspension or removal from the platform. Ensure your products are accurately listed, and the descriptions are truthful.
- Ensure Timely Delivery
Once you receive an order, ensure that you deliver the product on time. The government places importance on timely delivery, and delays could result in penalties or loss of future contracts.
- Customer Service and Communication
Maintain good communication with your buyers. If there are any issues with an order, address them promptly. Clear communication and excellent customer service can help build long-term relationships with government buyers.
Suggested read- list of item on Gem portal
Conclusion
GeM registration provides an excellent opportunity for handicraft and handloom sellers to expand their business by reaching out to government buyers across India. By registering on the GeM platform, artisans and weavers can access government contracts, ensuring consistent orders and payments. The process is simple, transparent, and designed to help small and medium-sized businesses thrive in the competitive market.
The benefits of GeM registration, including access to government procurement, a wide customer base, and efficient transactions, make it a valuable platform for artisans who produce unique and high-quality products. It is a great way to promote traditional Indian craftsmanship while ensuring business growth in a digital, modern marketplace.
By following the steps mentioned in this guide and ensuring high-quality products, handicraft and handloom businesses can unlock the full potential of the GeM platform and grow their presence in the national market.
